Buying underwear online can be a challenge, but we're about to make your life a whole lot easier. In this ultimate guide to buying underwear online we'll guide you through finding the perfect size, fit and style when shopping for underwear online. 

How to find the perfect fit when buying underwear online

It’s the first thing you put on in the morning, and the last thing you take off at night, so finding underwear that fits you perfectly is essential.

When shopping for underwear online, the easiest place to start is taking a look at the underwear you already own. What size is it? How well does it fit? A good tip is to not jump into buying the sizes you already own and instead look for the telltale signs that your underwear is the wrong size. It's not uncommon to be consistently be buying the wrong size, especially when it comes to bras. When it comes to briefs, consciously think about whether there are any areas that are too tight or loose, and size up or down depending on this.

Double check your sizing by checking out our online sizing chart and comparing your measurements. For briefs, measure your waist and hips, or use your dress size to find the right fit. If you are in-between sizes, we recommend sizing up for comfort. Measuring yourself for bras is a bit more complex, but this helpful guide in Glamour Magazine will guide you through the process.

Finding the perfect style when shopping for underwear online

Your underwear is the foundation of your outfit every single day. It can make or break how you feel, how comfortable you are, and how confident you feel in your own skin. Finding underwear that keeps you comfy all day long without compromising on a fit and style that makes you feel your best is key.

When buying underwear online, it helps to think about what your day looks like. How active are you during the day? Do you work from home, or are you always on the go? If you're looking for ultimate comfort for those cozy work from home days, you may want to opt for a style such as The Crop and Boxer Briefs – designed for those days where comfort is all that matters. For busier on-the-go days, The Bralette and Bikini Brief combo will be your best friend, keeping you comfy and supported all day long. 


What to look for when shopping for sustainable underwear online

What makes underwear sustainable? What do they mean by sustainable? How is the brand working on becoming more sustainable? These are all super important questions to ask yourself when shopping for sustainable underwear online.

If you're looking to shop more sustainably, then it's always good to do a bit of your own research – you can't always take eco claims at face value. Platforms like GoodOnYou can be extremely helpful when looking for a quick snapshot of a brands ethics and sustainability, or their ‘Beginners Guide to Sustainable Fashion’ is a good place to start.

We believe that transparency is key, so if you'd like to learn more about the process behind our products, take a look at our about us page. Here you'll find a deep dive into our materials, manufacturing process, and how we're working on becoming more sustainable in the future. 

Check testimonials and reviews when shopping for underwear online

Reading reviews from past customers is a great way to gain further insight into the fit and feel when shopping for underwear online. This is why Pantee’s reviews are always visible under the product, we let the testimonials speak for themselves.

We ask past customers to not only rate the product and leave their comments, but also to rate the fit from small to large to help future customers find their perfect size.

If you're shopping for underwear online but can't see reviews on a brands website, head on over to Trustpilot and look there.

Familiarise yourself with the returns policy before you buy

When shopping for underwear online, it's a good idea to look for a flexible returns policy in case it's not the perfect fit for you. After all, there's nothing worse than underwear that doesn't quite fit!

At Pantee, we're so confident that you'll love our bras and briefs we offer a comfort guarantee. If you aren't satisfied with your first order, you can return or exchange it for free.

Any questions? Big or small, don’t hesitate to get in touch

If you have any questions about buying underwear online, we'd love to help! As we are a small team, we are able to reply within 24 hours to answer your query, big or small so feel free to get in touch with your questions, big or small.


Written By: Anna Aldridge