GREAT TO MEET YOU 👋
During the Pandemic, we started working together to bring Pantee to life. With Amanda in London and Katie in Vancouver, we built Pantee over Facetime, ever driven by our mission to bring you comfort in a more stylish and less wasteful way.
THE LIGHTBULB MOMENT
In late 2019, shortly after Amanda (Panda, as we call her) moved to London, she spent the day thrift shopping and noticed how many brand new t-shirts lined the shelves
She thought, "if this is how many discarded clothes we can see, how many can't we see?"
The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold. Excess stock, called 'deadstock', often ends up in landfill.
But if a garment or fabric can't be used for it's intended purpose, why can't we use it for something else instead? This is what sparked Amanda to call Katie to say “Let’s start a brand called Pantee - pants made from deadstock tee’s!”
BRINGING PANTEE TO LIFE
Immediately hooked by the mission and how it tied so perfectly with the brand name, we got to work.
We began working with a sustainably minded designer to bring our first collection to life, and spent the following year researching, sampling and fit testing our products on a range of women to make sure they ticked all the boxes from functionality to style.
In late 2020, we launched a crowdfunding campaign on Kickstarter and began taking pre-orders for our first collection of underwear made from deadstock tees. We were 50% funded within the first 24 hours, and knew we were onto something.
OUR IMPACT TO DATE
A few months later, we were finally ready to launch our website, and since then hundreds of customers have fallen in love with how our products make them feel.
Since launching, we've expanded into using a range of deadstock fabrics to further our impact, have upcycled 1,500kg+ of deadstock, planted 1,200+ trees and become proud 1% For The Planet members.
We've also been named a 'Top Sustainable Underwear Brand' by The Independent, listed as 'Ones to Watch' at the Drapers Sustainable Fashion Awards and been featured by the likes of Vogue, The Guardian and Forbes – SURREAL.