Finding Environmentally Conscious Clothing

Turning your back on fast fashion and choosing to shop for conscious clothing doesn’t mean you have to compromise on style. There are so many great sustainable fashion brands out there already, and with sustainable fashion startups bringing new products to market every day it’ll hopefully only get easier to buy conscious clothing. 

We get asked quite frequently what our favourite sustainable fashion brands are, so we thought we’d compile a little guide. You will have heard of some of these brands already, but hopefully, we will also introduce you to some new brands that you’ll love...

Sustainable Fashion Brands We Just Love: 


Surprise, surprise. Patagonia tops our list of sustainable fashion brands, just as it tops many lists when it comes to conscious clothing. Patagonia rejects the fast-fashion model by creating good quality clothes that last. If you damage your gear on an adventure, they will happily repair it for you to make it last even longer.

As well as this, all cotton used in Patagonia’s clothes is certified organic by the Global Organic Textile Standard (GOTS). It also belongs to the Sustainable Apparel Coalition and 1% For The Planet. Of course, they aren’t perfect – but who is. To us, Patagonia demonstrates how larger organizations and apparel brands can do more to advocate for sustainability and make drastic changes to their supply chain to do their best for the planet.  


AllBirds, dubbed as ‘the most comfortable shoe on earth’ pride themselves on being light on your feet and easy on the planet. They are one of our favourite sustainable fashion brands as from product to packaging, we love the transparency they provide. Their understated runners are made primarily from merino wool combined with renewable and recyclable materials. Plus, when existing materials haven’t lived up their standards, they have invented their own materials.

They also have a commitment to being carbon neutral – good on ya, AllBirds!


For every item of clothing you buy from tentree, they plant ten trees. As a sustainable fashion brand, they believe that they have a responsibility to protect and preserve the world we live in. They manufacture with sustainable materials and are transparent about their impact, so you can be confidents that buying conscious clothing from tentree is an environmentally-friendly choice.

To date, they have planted 41,410,130 trees and are on a mission to plant 1 billion trees by 2030. 

Elvis & Kresse 

We love Elvis & Kresse because they align with our belief that waste isn’t waste until you waste it. Elvis & Kresse rescue materials such as used fire-hoses and parachutes and turn them into sustainable, luxury handbags. To make it even better, they donate 50% of their products back to charities. 


Nudnik is a sustainable fashion brand that creates beautiful kids-wear from waste fabrics. They only use organic cotton off-cuts that are leftover during manufacturing. These fabric scraps would otherwise end up in landfill or even burned. 

Their mission is simple: make products from waste that never contribute to waste and to do their part to shape a future that enables our children and planet to thrive. 

Lucy & Yak

People often associate sustainable fashion brands with natural, muted tones. Lucy & Yak throw that stereotype out the window with their handmade dungarees. They are passionate advocates for fair pay and everyone at Lucy & Yak is paid about the fair living wage. 

We also have a lot of respect for their transparency, especially in the areas in which they need to improve. For example, they are striving to remove plastics from their supply chain. It’s great when brands can not only shout about what they are doing well but be honest about the areas where there is room to improve. 


ThredUp isn’t necessarily a ‘sustainable fashion brand’ – but it’s definitely still worth mentioning. ThredUp is the largest online consignment and thrift store, so what it does is provide a platform for people to easily shop in a more sustainable way. Keeping clothes in circulation for longer is one of the best things we can do to reduce their impact.

Also, they recently launched a super handy Fashion Footprint Calculator. It’s a quick and easy quiz that will tell calculate the impact of your wardrobe. If you haven’t done it already, we recommend you give it a go! It’s pretty eye-opening. 

Sustainable Fashion Brands: Conscious Clothing Without The Compromise

Shopping for conscious clothing can make things a little harder and often there is a bit more research involved. This list only highlights a few of the many sustainable fashion brands out there, but here are a few things we look for when trying to tell how sustainable a brand is:

  • Transparency - Sustainable fashion brands normally have a sustainability page on their website with information about where and how their products are made, or how they are trying to improve the sustainability of their supply chain. 
  • Certifications - Are they a registered B-Corporation? Have they committed to 1% for the planet?
  • Mission and Values - take a look at the brand’s mission statement and values. Do they align with your own? 

    Which sustainable fashion brands are your favourite? We are always looking for new tips and suggestions, let us know your favourites by commenting below.